Andrew Heiss • 8/12/2023

The ultimate practical guide to multilevel multinomial conjoint analysis with R

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This article provides a detailed, practical tutorial on analyzing discrete choice conjoint survey data using R. It covers the implementation of hierarchical multilevel multinomial models with packages like {brms}, {marginaleffects}, and {tidybayes}, moving beyond standard OLS regression to more appropriate statistical methods for this type of data.

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#statistics #R #Conjoint Analysis
The ultimate practical guide to multilevel multinomial conjoint analysis with R

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