Val Head • 11/11/2021

Two paths to surprise and delight

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This article discusses two distinct paths to achieving 'surprise and delight' in user experience (UX) design: the subtle path of seamless, anticipatory functionality and the expressive path of animated, celebratory moments. It argues that the correct approach depends on the context and the user's goals, emphasizing that delight is defined by the audience, not the designer.

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#user experience #ui animation #ux design
Two paths to surprise and delight

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