Tim Kadlec • 10/8/2015

AMP and Incentives

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The article begins with an analogy about misaligned incentives using a fast-food drive-thru story, then introduces the AMP (Accelerated Mobile Pages) Project. It explains AMP as an open-source framework that enforces a subset of HTML and a specific JavaScript library to ensure high performance on mobile web pages, comparing its goals to Facebook Instant Articles.

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AMP and Incentives

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