Visualizing Website Pathing With Sankey Charts
Read OriginalThis article provides a detailed tutorial on visualizing website user navigation paths using Sankey charts. It explains how to overcome limitations of standard analytics tools by using the Adobe Analytics API via RSiteCatalyst in R, with code examples for both single-page and multi-page pathing analysis. The content is focused on data processing, API usage, and creating interactive visualizations for technical web analytics.
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