Randy Zwitch • 9/17/2013

Clustering Search Keywords Using K-Means Clustering

This article explains how to apply K-Means clustering, an unsupervised machine learning technique, to analyze search keyword data for digital analytics. It covers the concept of clustering for user intent segmentation, the process of transforming text data into a numeric document-term matrix using R, and provides a practical code example using the RSiteCatalyst and RTextTools packages.

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#R #Unsupervised Learning #Text Analysis