Randy Zwitch • 5/24/2016

Adobe Analytics Clickstream Data Feed: Calculations and Outlier Analysis

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This article details the process of validating Adobe Analytics clickstream data loaded into a PostgreSQL database against API data. It then explores performing outlier analysis on the data to identify anomalous behavior, such as scraping bots, to inform the creation of custom bot filtering rules in Adobe Analytics.

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#postgresql #Data Validation #Adobe Analytics
Adobe Analytics Clickstream Data Feed: Calculations and Outlier Analysis

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