Microsoft Ignite 2019 - The Great Marketing Shift
Read OriginalThe article analyzes Microsoft Ignite 2019, contrasting it with the previous year's event. It discusses the keynote's focus on rebranding existing Azure and Microsoft services (like Azure Stack Hub, Power Automate) to create a perception of novelty, rather than announcing major new features. It highlights Azure Arc as a genuine new hybrid cloud offering and reflects on Microsoft's overall health and marketing strategy under CEO Satya Nadella.
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