Drew DeVault • 12/4/2020

Web analytics should at least meet the standards of informed consent

The author critiques the unethical practices of web analytics and tracking, comparing them to human research standards requiring informed consent. They argue that common practices like opt-out mechanisms and complex cookie pop-ups are insufficient, and that industry denial of ethical obligations is unsustainable in the face of regulations like GDPR. The article calls for genuine user respect and suggests compensating users for data participation.

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#privacy #Gdpr #Web Analytics