Drew DeVault • 6/30/2023

Social media and "parasocial media"

The article contrasts traditional 'parasocial media' platforms like YouTube and Twitter, which optimize for one-way content consumption and audience growth, with federated platforms like Mastodon. It argues the fediverse is designed for genuine social conversation rather than building large followings, making it unsuitable for creators focused primarily on maximizing reach and algorithmic distribution.

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#content creation #social media #algorithms