Craig Kerstiens • 5/19/2008

Why Twitter matters to you

The article argues for Twitter's importance across four groups: businesses can monitor and join conversations about their products; enterprises can use it as a secure, asynchronous internal messaging and brainstorming tool; power users thrive on its high-volume, filterable information flow; and consumers can use it as a modern communication platform to stay connected with friends.

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#social media #Enterprise Communication #Data Security