Craig Kerstiens • 1/16/2014

Where to start with developer content

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This article provides guidance for marketing teams at developer-focused companies on how to create content that resonates with developers. It argues against traditional marketing tactics, emphasizing building audience and respect through authentic, knowledge-sharing content sourced from internal technical discussions, before eventually linking it to the product.

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#developer relations #technical writing #content strategy
Where to start with developer content

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