Craig Kerstiens • 10/13/2013

Tooling for Simple but Informative Emails

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This article details a technical approach for sending simple, informative emails to users. It explains how to use SQL queries to gather and format user data, export it as a CSV, and then use a custom Ruby script with the 'mail' gem to send personalized emails via SMTP, advocating for this lightweight method over more complex marketing platforms.

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#data extraction #sql #csv
Tooling for Simple but Informative Emails

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