Craig Kerstiens • 6/10/2008

The value in content as a commodity

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The article discusses the commoditization of content in the tech industry, arguing that as information becomes ubiquitous, the value shifts to the source and personal brand of the publisher. It uses examples like Kevin Rose to illustrate how individual credibility can outweigh corporate branding for filtering and delivering quality, reliable tech content.

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#personal branding #content strategy #Digital Media
The value in content as a commodity

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