Seeding a sharing-economy or platform company
Read OriginalThe article discusses the challenges of starting a sharing-economy or platform company, focusing on the 'two-sided market' problem of attracting both providers and customers. It suggests bootstrapping and 'faking it til you make it' as initial strategies, using examples like Lugg (Uber for moving) and Slack's early integration efforts to illustrate how to create the perception of a functioning platform before achieving scale.
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