Craig Kerstiens • 5/8/2014

Personas, data science, k-means

The article discusses the intersection of business personas, data science, and the k-means clustering algorithm. It argues that personas should be data-driven archetypes, not just marketing stereotypes, and shows how applying data science techniques like k-means to user data can reveal meaningful groupings and actionable insights to inform business decisions and product development.

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#Machine Learning #Data Science #Clustering